Brands in the Fast Lane

The branding and marketing magazine BrandKnew has published a paper I wrote recently on branding in Motorsports called “Brands in the Fast Lane”, photos are also by me. Check it out.

Atomic Ice Cream Labs

Atomic Ice Cream  23315 copy

This is a very “cool” new concept I saw in Deerfields today: Atomic Ice Cream Labs. They make fresh custom made ice cream one serving at a time using liquid nitrogen and this machine. You select the ingredients, they place them plus cream into this machine, turn on the nitrogen and 60 seconds later you have ice cream. Love this idea, name and logo but the rest of the retail experience design was average; but you can fix that relatively easily, the big idea is there.