Hermes Marketing Installation a Rare Miss

This is a very unusual installation by Hermes. If you own a Hermes scarf you can bring it to this temporary wooden building/kiosk and they will dye it new color for you using a basic residential washing machine. Is this actually popular with women? Do you take your luxury scarf and change the color on a whim? The issue is that the dye process is one color, if you have a multicolored scarf, and many are, they end up shades of one color.  I didn’t see anyone actually doing this while I was there, just a lot of Hermes staff standing around. I admire Hermes as a brand and always look forward to seeing what they do next, their customer engagement programs are very innovative but I think this is a rare miss.