Tag Archives: Brand Strategy

Co-Branded Boutique by John Lewis and Swarovski in Dubai

Posted By admin May 18, 2017

  This is a nice co-branded concept between John Lewis and Swarovski (DFC, Dubai), if you buy certain items from john Lewis  the in-house Swarovski “Crystal Lab” boutique will customize it on the spot for you. Individualized bling – not my style but I can see how it would appeal to a lot of people.

Will the Dubai Super Sale Succeed as a Retail Promotion?

Posted By admin May 18, 2017

Gulf News asked me for a few comments on the announcement of the “super sale” scheduled to happen twice a year. It’s an interesting idea that will primarily benefit local residents, it’s very difficult to promote a 3-day sale internationally unlike the other two major sale periods which occur over a period of weeks or […]

Hermes Marketing Installation a Rare Miss

Posted By admin May 2, 2017

This is a very unusual installation by Hermes. If you own a Hermes scarf you can bring it to this temporary wooden building/kiosk and they will dye it new color for you using a basic residential washing machine. Is this actually popular with women? Do you take your luxury scarf and change the color on […]

The Power of the Tesla brand

Posted By admin February 7, 2017

It is testimony to the power and attraction of the Tesla brand that after Gulf News published my comments today we have received phone calls and emails asking for more information or tickets to the event. The Tesla brand is strong.

The New Under Armour Interior Impresses

Posted By admin February 5, 2017

I like the new interior concept by Under Armour, it’s bold, dynamic and nicely merchandised. I’m not convinced it sets a new standard or reinvents the category but it does set it apart from the competition who are all starting to all look the same.

Limelight Celebrates 7 Years of Design Excellence

Posted By admin February 5, 2017

We are very proud of what we have accomplished over the past 7 years, we have worked with some of the largest retail, real estate, hospitality and government bodies in the region. Our sincere thanks to the clients, staff, collaborators and suppliers who have partnered with us on the journey. Along the way we’ve had […]