Tag Archives: Focal Point

The Importance of Process – Part 3

Posted By admin February 10, 2015

Best in class retailers, ones that have been truly successful, place great importance on brand strategy and designing the customer experience. They recognize that there is tremendous value in doing it right. There is simply too much at stake (time, money, brand equity, consumer loyalty, etc) not to follow a proven and well-documented process.   […]

The Importance of Process – Part 2

Posted By admin February 10, 2015

In general, we recommend a simple process with a few fundamental components:   Research the Market / Your Customer This is one of the areas of real weakness in many retail plans which is understandable given the difficulty of acquiring quality data. However, that is no excuse for not using every avenue available to gather […]

The Importance of Process – Part 1

Posted By admin February 2, 2015

Given the significant capital investment required to fitout and operate retail locations it would seem logical that a well crafted brand strategy and store design would be essential; if you’re to spend the time and money to open a store the experience should be compelling and memorable, right? If you consider some of the better […]

The Value Equation Dilemma – Part 3

Posted By admin January 18, 2015

The core issue at stake, for both retailers and consumers, is that there is very seldom an effective, fast and cheap answer. In order to secure maximum value in store development retailers must provide resources in proportion to their value expectations. For consumers, there are simply too many choices and too much information available to […]

The Value Equation Dilemma – Part 2

Posted By admin January 18, 2015

The challenge is the maintenance of quality relative to price. If you reduce price and quality in equal proportions value remains constant. However, if you reduce the price by 25% but reduce the quality by 50% you actually receive less value, even though the price goes down.   As noted strategist Ross Holliman rightly says […]

The Value Equation Dilemma – Part 1

Posted By admin January 18, 2015

Two events occurred last week that illustrate what I believe to be a systemic issue facing many companies here in the UAE and the broader GCC.   The first was a conversation with a retailer who explained how frustrated he was with the last 3 design firms he had worked with because he didn’t like […]