Tag Archives: Marketing

Will the Dubai Super Sale Succeed as a Retail Promotion?

Posted By admin May 18, 2017

Gulf News asked me for a few comments on the announcement of the “super sale” scheduled to happen twice a year. It’s an interesting idea that will primarily benefit local residents, it’s very difficult to promote a 3-day sale internationally unlike the other two major sale periods which occur over a period of weeks or […]

Hermes Marketing Installation a Rare Miss

Posted By admin May 2, 2017

This is a very unusual installation by Hermes. If you own a Hermes scarf you can bring it to this temporary wooden building/kiosk and they will dye it new color for you using a basic residential washing machine. Is this actually popular with women? Do you take your luxury scarf and change the color on […]

Limelight Celebrates 7 Years of Design Excellence

Posted By admin February 5, 2017

We are very proud of what we have accomplished over the past 7 years, we have worked with some of the largest retail, real estate, hospitality and government bodies in the region. Our sincere thanks to the clients, staff, collaborators and suppliers who have partnered with us on the journey. Along the way we’ve had […]

Value Add Coffee Selection – Effective Communications

Posted By admin October 23, 2016

I saw this in a cafe menu and thought it was a great example of simple graphic communications that explains a common consumer decision in a very clear and effective manner, true value add. The challenge is that the selection is even greater and now I have to remember what is in a “con panna”. […]

Electronics Recycling: Great Initiative by BestBuy

Posted By admin August 31, 2016

I saw this in Canada recently, I think it’s great that an electronics retailer is committed to building stronger customer relationships by providing a safe and efficient means of recycling used electronics.    

Religion retail

Posted By admin April 20, 2015

      I saw this retail concept in Denpasar, Bali last week and thought it was edgy and provocative. The challenge is delivering on the brand promise. Although the interior was well done it was closer to mainstream urban brands, not quite the experience that this shopfront suggests, However, it was intriguing and differentiated.